Helicopter Taxi, the first application released by Toca Boca, was a digital toy that integrated augmented reality effects. Toca Boca has released 46 digital toys that have been downloaded more than 400 million times around the world, making it the No. Toca Boca means "Touch the mouth" in Spanish and comes from the fact that the player would touch the logo's colorful mouth to start the first games the company developed. Three-quarters of the users came from Toca Boca's most popular app, Toca Life World. Their monthly active users increased by 64% to over 70 million globally during the same period. Toca Boca saw significant growth in 2021, and Spin Master stated in its annual report that Digital Games, of which Toca Boca is a significant part, had a revenue of over US$ 174.8 million. In 2020, Fredrik Löving took over as Toca Boca's new CEO. In 2016, Bonnier sold Toca Boca to the Canadian toy and entertainment company Spin Master for SEK 263 million. Toca Boca’s apps has been downloaded more than 400 million times by users in over 238 markets ever since the first launch. The company launched its first app, Helicopter Taxi, in March 2011 and has since released nearly 50 more apps, making Toca Boca one of the largest app developers in the children's games market. Ovemar and Jeffery felt that there was a lack of good educational and playful touchscreen games for the youngest players. Toca Boca was founded in September 2010 by Swedes Emil Ovemar and Björn Jeffery, both of whom worked for the Bonnier Group. The studio is, since April 2016, owned by Spin Master and is based in Stockholm, Sweden. The games cannot be won or lost, nor do they have high scores or courses. Toca Boca's games are based on the idea that children should be able to understand them without adult instruction. Toca Lab, or any other Toca Boca game had never felt the same for me since then.Toca Boca is a Swedish video game developer focused on child-friendly applications for tablets and smartphones – the studio has more than 70 active million app users worldwide. I, to this day still feel uncomfortable about that version of Toca Lab. It seems like 119 was the number for suicide. I then checked out a paper of bingo consisting of unlucky numbers. A while later, I decided to look up information about the update on Google and there was a result saying that the app was reverted to its previous version after hundreds of complaints from parents. I then started to experience nightmares over a couple of days. Feeling uncomfortable by this, I had to reset my iPad and tried to phone Toca Boca about this, and they said that "it was just a mishap, and it wasn't them to blame for the update". Instead of the cheery, experimental Toca Lab music, there was a loud satanic jingle, accompanied by blood splattering sounds and screams. This element had the scariest name of all, called "Killorus". After that, it simply faded back to the periodic table, where all the other elements were gone, much to my shock. It, unlike every other element, said in a extremely vicious, demonic voice, "KILLIE!". I began feeling that this wasn't suitable for a children's educational app, but the new element then popped up. The app then took me to a black screen, where it splattered blood all over. I was shocked to find this and tried to turn the iPad off and even exit the app, but it was stuck. I pressed on Hydrogen and desperately took it to the electrocuting machine.Įverything was about to change, when Hydrogen suddenly transformed to a blocky, red blob with spikes all over it and had one eye, with blood oozing out of it. However, unlike every other element, it had a shocking red border, and it had a big gray question mark over it. I pressed play like so and it introduced my current element, Krypton.īeing curious to what the 119th element was, I swiped the blind down to go on the periodic table, I scrolled all the way to where it was, above Hydrogen. I ignored this, however and the title screen came up. I then pressed on the app icon and it had the normal Toca Boca logo like always, except that the "BOCA" part of the voice was slightly cut off. I honestly was excited to update my favourite app, so I pressed the "UPDATE " button and it began to load.Īfter about a couple of minutes, the update was complete. I opened up Version History to see what version it was on, and it said that there was "a new hidden element". A while later, I came across a new version of Toca Lab. It all started a day ago, when I was on the App Store just getting a few games to play on. This is a story of what has changed my experience for about three days.
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